Pest Analysis Of Honda Civic --- Part 5/6

SOCIAL AND CULTURE FACTORS

  

The social and cultural factors also influence onto Civic according to the environment. These factors are given below.

SOCIAL CLASS:

The company sells out its product to the professional class who is brand and performance conscious

PSYCHOGRAPHIC:

The most of Civic buyers are successful professional who want to experience the sophistication. According to a large-sample survey of recent car buyers, the top three factors that were identified as being most important when purchasing a car were “reliability”, “value for the money” and “well-made vehicle”.

 

CULTURE:

All Civic models are not being sold in Pakistan because the culture of Pakistan is much different to other European countries

SUB-CULTURE:

Pakistani buyers routinely ranked “functionality”, “safety” and “price” as important factors when shopping for a car. The liking of Civic models varies from city to city.

RACE:

There is no limitation of race for Honda Civic buyer.

RELIGION:

They Civic company is not using discriminatory attitude toward Pakistani buyer to creating loyalty and retaining their customer.