Pest Analysis Of Honda Civic--- Part 3/6

PHYSICAL FACTORS

REGION:

In Asia region the Japanese cars are more popular and Honda civic is one of them, and also a trusted name in this region.

CLIMATE:

In Pakistan the climate situation is very worst in summer days the powerful AC of Honda civic provide extra cooling in this hot season which is also a competitive edge for Civic.

CITY SIZE:

The main area of Honda civic sales are Lahore, Karachi, Islamabad, Faisalabad, Gujranwala, and Sargodha just because of huge city size.

INFRASTRUCTURE:

Honda civic is not considered for bumpy roads but in Pakistan the improvements have been made in roads and made them carpeted, so its is favorable queue for Honda civic in Pakistan.