Pest Analysis Of Honda Civic --- Part 2/6

TECHNOLOGY FACTORS

RATE OF CHANGE:

The Honda civic company is using advance technology in their cars, he has adopt
VITEC EFi (electronic fuel injection) which is helpful for those who want to drive their cars on petrol but by using less fuel consumption. For this concern they prefer Honda civic.

CHANGE OF ACCEPTANCE:

By using modern features, Honda Civic has gain a favorable acceptance from the Pakistani market. A number of Corolla users are switching to Honda civic due to its latest features, like good looking colors and attractive shapes. The most acceptable model of Honda civic in the market was 1985 that achievement was just because of offering attractive car in the market.

OPPORTUNITY FOR INNOVATIONS:

In reference to Honda civic as we see the rate of change and change acceptance in Pakistan is high, so it provides innovations opportunity to Honda civic team.

RESEACH & DEVELOPMENT:

Honda civic is investing much money on research and development projects because in Pakistan, the market is so competitive, like Toyota, Hyundai and Suzuki are struggling a lot.