Pest Analysis Of Honda Civic--- Part 4/6

DEMOGRAPHICAL  FACTORS:

The demographical factor includes in the macro environment and that are briefly discuss as under.

POPULATION:

Pakistan is the large country of the world the birth rate in Pakistan is increasing. There is a great opportunity for Honda Civic to make more sales in Pakistan.

POPULATION DISTRIBUTION:

Honda Civic is mainly focusing on cities which are the 30 percent part of Pakistan.

AGE:

In this factor the company prefers to those who are matured about the driving. Their age is more than 20 year.

GENDER:

The current Civic has become much more luxurious with air conditioning, power locks, and power windows, plus options like leather upholstery, satellite-linked navigation, and a six-speed manual transmission. So it will be too much convenience for all the males or females.

OCCUPATION:

The company focuses on professional class or such people who have a rich family.

HOUSEHOLD SIZE:

The Honda Civic is comfortable car according to the customer household. Similarly, Civic has designed economic cars in the environment according to the household size.