Corny Cottage's Internal Factors As Well As External Factor Analysis

Internal Factor

Strengths:

• Leader in market
• No comparison of our quality
• Online
• ISO certified product
• Competent staff
• Decent locations
• Variety in products
• Home delivery
• Interactive relationship marketing
• Chains for its convenience and menu variety
• Powerful strategy
• Strong advertising

Weakness

• Few outlets
• Limited market
• We only focus higher income level people 

External Factors

Opportunities

• We can target medium class customer
• Can add more varieties
• Corny cottage have the opportunity to expand their sweet products
• They can open more outlets to get maximum market share
• Corny cottage can open temporary outlets in peak season in the hill stations like Naran, Murree etc.
• Corny cottage can capture more customers by decreasing the price of their products

Threats

• Threats of new entrants
• Economic situation of country
• Terrorism attack on public places
• Increasing inflation rates directly affect menu price
• Health Trend away from fried foods
• Changing customer demands
• Current political situation is a big problem
• Worldwide Economy recession