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Tuesday, 26 March 2013

Product Decision/ (Product Attribute Decision) of Corny Cottage


Product Line:
Our corn company have only one product line but have different brand names, like (bhona wala), (ubla wala), (kairi wala), (makai wala), ( sada and sweet makai), pop corn etc.

Product line length:
Corn product line have different sort of brand name and that have one product line.

Product width:
Corn Company has one product width as well.

Product assortment:
Our product line length is six (6) because we are giving one product with six (6) different brands. And we are providing one product so, our product width is one.

Product mix= length x width

Product variant:
Our product has three sort of size in the market to satisfy the customer level. Corn in the shape of (large), (medium), (small).

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