Geographic Segmentation:
Web Zone has not only targeted the Pakistani customer but
also the international customer because web developing sector is free of
geographic limitations. Owing to this advantage the company has a lot of potential
to increase the sale volume. As well as, the area size of country is concern,
there is no limit but web zone has segmented his urban and suburban market.
Demographic Segmentation:
Web Zone has selected such people who are above than 25
years old either they are male or female. More over these people have income of
more than $500 having their own business (Professional). So we have limitized
our market for just these kinds of people because there are lots of companies
who have no own website.
Physiographic Segmentation:
Web Zone has select such professional who are Brand
conscious, having a liking for differentiation and sophistication they are
very tolerant towards multiculturalism and internationalism (open-minded) and
all above, quick maturation with modern products. Because they are independent
so there is no restriction for them to reject our proposal. We will influence
them by their peer groups.
Behavioral Segmentation:
Web zone has decided to provide such benefit which was never
offered in the whole world and that offer is “Creativity at your desired price!”
By focusing on this differentiation Web Zone will attract the new user as well
as the Ex-User of other companies. According to survey, there is a positive
response toward our offer.
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